Advertising Lingo

Ever wonder what all those advertising terms really mean?
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NEW – Different colour from previous design.

ALL NEW – Parts are not interchangeable with previous design.

EXCLUSIVE – Imported product.

UNMATCHED – Almost as good as the competition.

FOOLPROOF OPERATION – No provision for adjustments.

ADVANCED DESIGN – The advertising agency doesn't understand it.

IT'S HERE AT LAST – Rush job. Nobody knew it was coming.

FIELD TESTED – Manufacturer lacks test equipment.

HIGH ACCURACY – Unit on which all parts fit.

FUTURISTIC – No other reason why it looks the way it does.

REDESIGNED – Previous flaws fixed – we hope.

DIRECT SALES ONLY – Factory had a big argument with distributor.

YEARS OF DEVELOPMENT – We finally got one to work.

BREAKTHROUGH – We finally figured out a use for it.

MAINTENANCE FREE – Impossible to fix.

MEETS ALL STANDARDS – Ours, not yours.

SOLID-STATE – Heavy as hell.

HIGH RELIABILITY – We made it work long enough to ship it.